Read the case study of Delamere Pottery Limited in Chapter 15 of your textbook:
Williamson, D., Cooke, P., Jenkins, W. & Moreton, K. M. (2004) Strategic management and business analysis (pp. 205–220). Amsterdam: Butterworth-Heinemann.
Critically analyse the strategy of Delamere Pottery Limited, described in 15.2 pp. 209–211 and assess the importance of the MPC project as an element in it.
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1000 words
