Module
3 – Case

External
Analysis of the Motorcycle Industry

Like
other companies, H-D operates in a complex global industry. In order to develop
and execute a successful strategy, the Harley-Davidson Motor Company must take
into account the global automotive environment. In this Case Assignment you are
going to be asked to discuss H-D from a strategic perspective.

Please
read the information in the background material, look for more information, and
then write a 4- to 5-page report for your professor and the executives of
Toyota corporation by answering the following questions:

i.
What are H-D’s Opportunities for moving
forward in the competitive motorcycle manufacturing and sales environment?

ii.
What threats does the company face?

iii.
Consider the Lehman Trikes case study
below. To what extend do you think the alliance between H-D and Lehman Trikes
presented an opportunity for H-D? To what exent do you think this was an
opportunity for Lehman? Make sure you support your arguments.

Here is
the Lehman Trikes article:

Looney,
D. C., & Ryerson, A. (2011). Lehman Trikes: A story within a story. Journal
Of The International Academy For Case Studies
, 17(7), 45-58.
(Available via the Library by way of the EBSCO database).

Note: Please
note that your report/assignment will not be accepted without proper citations
and references. You must use the sources from the background material together
with the sources you find your own.

Module
3 – SLP

An external analysis is very important for the success and
survivability of a company. For the second part of the SLP project, I want you
to look outside the company.

i.
What are the major threats to the
organization’s ability to compete and succeed?

ii.
What are the major opportunities available
to improve the organization’s ability to compete and succeed?

Write 2–3 pages on this issue
and try to think creatively. I am more interested in you really thinking this
through than I am with research and facts.

You do not need to disclose any
private information. But it should be fun to play the role of an organizational
strategist for the moment and analyze what the major external threats and
outside opportunities are at play.

Note:Please note that your report/assignment
will not be accepted without proper citations and references. You must use the
sources from the background material together with the sources you find your
own.

SLP Assignment Expectations

This paper should include:

An introduction stating the
thesis, position, or central theme you plan to take in your paper, a main body
focusing on the key assignment specifications, and a conclusion concisely
stating the main points of your analysis and the conclusions you reached.

Be sure to document your
sources and provide in-text citations whenever you use information you obtained
from a background reading or other outside source, as well as a separate
reference list at the end of the paper. You may use footnotes instead, if you prefer,
but youmustdocument where you got the information you
are using in your papers!