Module 2

Building and Using
Power in the Organization

This Case Assignment
is all about building and using power in the organization.

Please note that in
order for you to get an A grade on this assignment, your paper has to address
both the Content and Structure Assignment Expectations (see below).

Assignment Expectations (Content)

Read the case study –
BrandMaker and the required reading material and write a 4- to 5-page paper in
which you will answer the following questions:

What are the key
challenges to be addressed by the CEO Tom Morris and his management team at

What are the possible
implications of the power struggle developing at the top of the company for the
future of the Corporate Identity Marketing division CIM)?

What should the CEO,
Tom Morris, do to turn conflict into opportunity?

Module 2-Slp

Assignment Expectations

complete the following questionnaire – don’t worry, no one will know who you
are! – and then total the score. This is just for you, for your own
information. You don’t even need to tell me what your score is! Of course you
can if you want to, but you don’t have to. Go to:

write a 2- to 3-page essay in which you explain how you gain power and
influence in your own workplace. In order to do so, please make sure to apply
theories, such as the French and Raven model.

Be sure
to refer to relevant articles that you read in the background materials.