quiz 1

1

What university had the first sport management academic program?

UMASS

Indiana University

Loughborough University

Ohio University

Question 2. Question :

The first modern Olympics were held in Paris, France.

Student Answer:

Question 3. Question :

The first organized group of professional baseball players was known as the:

: National League of Professional Baseball Players.

Players Brotherhood.

Professional Baseball Players of America.

National Association of Professional Baseball Players.

:

Question 4. Question :

Which of the following was instrumental in initiating the modern Olympic Games?

: Gianna Riga

Spyros Constantinides

Stephen Lanara

Pierre de Coubertin

Question 5. Question :

What was the first sport to use sport management principles in the United States?

Baseball

Basketball

Track and field

Harness racing

Question 6. Question :

Participant decision making involves employees or members of the organization in the actual decision making process.

Question 7. Question :

Current management theory stresses the concepts of employee involvement, employee empowerment, and employee effectiveness.

Question 8. Question :

The position description of the Assistant Athletic Director for Marketing may include all of the following except:

soliciting corporate sponsors.

selling stadium signage.

managing the facilities.

promoting teams or special events.

Question 9. Question :

Managing refers to the encouragement of employees to use their initiative and make decisions within their area of operations.

Question 10. Question :

Which of the following is not a practice that can raise the level of employee motivation?

Make jobs attractive to and consistent with workers’ motives and values

Create supportive social environments

Reinforce performance

Select alternatives

Question 11. Question :

Which of the following is not an example of a “financial” mechanism for altering competitive balance?

Luxury tax

Salary cap

Revenue sharing

Reverse-order draft

Question 12. Question :

Which has not increased revenue in spectator sports?

Gate receipts

Broadcast contracts

Stadium naming rights

Parking fees

Question 13. Question :

This financial statement measures the financial performance of an organization over a specified time period, usually a year?

Statement of cash flows

Balance sheet

Income statement

Financial ledger

Question 14. Question :

As chronicled in the book Moneyball, the strategy employed by the small-market Oakland A’s general manager Billy Beane to better compete with large-market teams by identifying and acquiring undervalued players is an example of an organization maximizing its ________.

return on investment

athlete endorsements

tax breaks

revenues

Question 15. Question :

Why do economists suggest that revenue sharing, in and of itself, will do little to improve competitive balance?

Teams receiving revenue-sharing transfers do not receive enough money for it to make a difference.

Teams receiving revenue-sharing transfers may have little incentive to use the money to increase payroll, simply choosing to retain the transfer as added profit.

Teams receiving revenue-sharing transfers are already the highest payroll teams.

Question 16. Question :

To solve an ethical dilemma, decision makers try to make a(n) ______ argument.

irrational

defensive

rational

offensive

Question 17. Question :

Which of the following are examples of sport organizations with codes of conduct?

The U.S. Olympic Committee

The National Intramural and Recreational Sports Association

The American Camping Association

All of the above

Question 18. Question :

Codes of conduct may be considered counterproductive if the organization does not demonstrate a commitment to them.

Question 19. Question :

Few areas of sport management present managers more difficulty than:

moral issues.

codes of conduct.

ethical dilemmas.

ethics.

Question 20. Question :

An ethical reason is a practical conflict involving more or less equally compelling values or social obligations.

module 2 Career Exploration Assignment

Search a variety of job websites and findthree jobs inthree different sport industry segments (see Doc Sharing for sport industry segments example). For each job, closely review the responsibilities and qualifications. Select one position you would like to apply for and write a cover letter and resume for that position. Also, submit a copy of the three job postings you found in each of the three industry segments (a total of nine positions should be submitted).

Submit your assignment via the Drop box no later than Sunday 11:59 PM EST/EDT.

quiz 2

What information should your resume cover?

Question 2. Question :

There are laws regulating the questions employers may ask in an interview situation. List three (3) topics that are off limits to potential employers.

Question 3. Question :

What type of information should be included in the skills section of the resume?

Question 4. Question :

You are scheduled for an interview. What are some things you should do to prepare for your interview and the day of your interview?

Question 5. Question :

Discuss who you should ask to serve as a reference, how many references you need, and what information you should provide about your references.

Question 6. Question :

What sort of information should be contained in the objective section of the resume?

Question 7. Question :

Describe some characteristics of a good resume.

Question 8. Question :

List the three (3) phases of an effective interview.

Question 9. Question :

Identify and define some of the traits and skills a successful job candidate will exhibit.

Question 10. Question :

Where should you look for job openings in the sport industry?

module 3 essay 1

Write an essay (minimum of two pages) by responding to one of the following:

1. Discuss some of the most recent violations that have taken place in both men and women’s sports at the NCAA level.

2. What are the ethical problems facing the leaders of the IOC?

Also, explain how Saint Leo’s core value ofintegrity is integral to the issues in the chosen essay.

Submit your assignment to the Dropboxno later than Sunday 11:59 PM EST/EDT.(The Dropbox is linked to Turnitin.)

The following page includes further instructions regarding the essay assignment.

The essay should be typed in Times New Roman, 12-pt font and double-spaced. Utilize at least two references to support your position. Cite these in the body of your paper and on a reference page in appropriate APA (6th edition) format. See the course Resources for more information about APA.

Use theEssay Rubric as a guide during the writing process. To evaluate your essay, use theSelf-Evaluation tool. Both documents are available in Resources.

Research for all essays must utilize journal articles, including those found via the Internet. You may use an article of significant length (covers a full page or more than one page and includes more than just simple opinions by unqualified responders) found in USA Today, New York Times, or another significant newspaper as one of the required sources. Many Internet sites are not acceptable because anyone can build a site and post an opinion.

Review theSport Resources document (available in the Resources section) to become familiar with sport-related publications and resources.

module 4 essay 2

Write an essay (minimum of two pages) comparing and contrasting the drug testing programs in these four professional sports leagues: NBA, NFL, MLB, and NHL. Examine each program and decide which you feel is the best and discuss why. Does each program contain a valid legal basis?

Submit your assignment to the Dropbox no later than Sunday 11:59 PM EST/EDT.(The Dropbox is linked to Turnitin.)

The following page includes further instructions regarding the essay assignment.

The essay should be typed in Times New Roman, 12-pt font and double-spaced. Utilize at least two references to support your position. Cite these in the body of your paper and on a reference page in appropriate APA (6th edition) format. See the course Resources for more information about APA.

Use theEssay Rubric as a guide during the writing process. To evaluate your essay, use theSelf-Evaluationtool. Both documents are available in Resources.

Research for all essays must utilize journal articles, including those found via the Internet. You may use an article of significant length (covers a full page or more than one page and includes more than just simple opinions by unqualified responders) found in USA Today, New York Times, or another significant newspaper as one of the required sources. Many Internet sites are not acceptable because anyone can build a site and post an opinion.

Review theSport Resources document (available in the Resources section) to become familiar with sport-related publications and resources

module 5 quiz 3

The primary purpose of arena adjacent practice facilities such as those seen at Nationwide Arena in Columbus and Amway Center in Orlando is to:

lure local teams to use practice facilities.

gain bragging rights amongst team owners.

increase player loyalty.

increase event bookings.

Question 3. Question :

________ are indoor facilities with the primary purpose of hosting sporting and entertainment events.

Stadiums

Theatres

Convention centers

Arenas

Question 4. Question :

All of the following were publicly financed stadiums efficiently built with the intention of housing both a football team and a baseball team except:

Veterans Stadium (Philadelphia).

Meadowlands (Northern New Jersey).

Three Rivers Stadium (Pittsburgh).

Riverfront Stadium (Cincinnati).

Question 5. Question :

Increases in all of the following taxes would directly affect the majority of the population of a community except:

Student Answer: INCORRECT income tax.

property tax.

CORRECT hospitality tax.

occupational tax.

Points Received: 0 of 1

Comments:

Question 6. Question :

A major advantage to private management of public assembly facilities is operational efficiency.

Student Answer: CORRECT True False

Points Received: 1 of 1

Comments:

Question 7. Question :

A ____________ is commonly used by event managers to help their staffs understand the type of event being held, the surrounding environment, and the potential for problems in crowd security.

Student Answer: CORRECT crowd management plan

police officer

security force

public relations director

Points Received: 1 of 1

Comments:

Question 8. Question :

The ___________ acts as the point person for the facility in managing each game or show.

public relations director

event director

marketing director

operations director

Question 9. Question :

The catalyst for the professional aspects of managing sport events was a desire to increase profits.

Question 10. Question :

The touring of star athletes and teams to promote the popularity of a particular sport were:

baseball games.

barnstorming tours.

started by George Halas and the Chicago Bears.

used to promote the sport of soccer in the early 1900s.

Question 11. Question :

General obligation bonds are generally considered relatively safe investments.

Question 12. Question :

A key accessibility requirement is seating. Under the ADA, at least ___ of seating must be wheelchair accessible.

1%

3%

5%

7%

Question 13. Question :

This type of budgeting requires a review of all activities and related costs of an event as if it were the first time.

Accounting cycle

Zero-base budgeting

Cash-flow budgeting

Cost analysis budgeting

:

Question 14. Question :

A script–a specific, detailed, minute-by-minute schedule of activities throughout the day–is often used by event staff performing what function?

tration

Volunteer management

Tournament operations

Finance/budgeting

Question 15. Question :

The nuts and bolts of an event are described as the activities that take place within:

: registration.

volunteer management.

tournament operations.

finance/budgeting.

Question 16. Question :

Another way to handle risk factors associated with an event is to purchase insurance. Insurance can cover:

safety concerns.

potential financial losses.

liquor liability.

all of the above.

Question 17. Question :

Hospitality is important to an event as it can:

provide a satisfying experience for participants of the event.

provide an opportunity to “wine and dine” corporate sponsors.

be used as a method to develop good working relationships with the media, thus attaining publicity for the event.

all of the above.

Comments:

Question 18. Question :

Fund-raising as a marketing tool is usually used and appropriate for charitable events and cause-related marketing efforts.

Question 19. Question :

The sale of licensed merchandise, items that display an event’s name or logo, is beneficial for what type of event?

Small, local events such as a 10K road race

Events involving popular sports such as a high school football game

Large, televised, multiday events

All events regardless of size or local/regional/national appeal

Question 20. Question :

Corporate sponsorship involvement with sporting events is an added bonus, as most events make a profit through ticket sales alone.

module 6 essay 3

Write an essay (minimum of two pages) explaining the benefits and value of a good sales and marketing plan for a sport organization (assume you are making a recommendation to a sport organization).

Submit your assignment to the Dropbox no later than Sunday 11:59 PM EST/EDT.(The Dropbox is linked to Turnitin.)

The following page includes further instructions regarding the essay assignment.

The essay should be typed in Times New Roman, 12-pt font and double-spaced. Utilize at least two references to support your position. Cite these in the body of your paper and on a reference page in appropriate APA (6th edition) format. See the course Resources for more information about APA.

Use theEssay Rubric as a guide during the writing process. To evaluate your essay, use theSelf-Evaluationtool. Both documents are available in Resources.

Research for all essays must utilize journal articles, including those found via the Internet. You may use an article of significant length (covers a full page or more than one page and includes more than just simple opinions by unqualified responders) found in USA Today, New York Times, or another significant newspaper as one of the required sources. Many Internet sites are not acceptable because anyone can build a site and post an opinion.

Review theSport Resources document (available in the Resources section) to become familiar with sport-related publications and resources.

module 7 final paper

SPB 510 – Foundations in Sport Final Term Paper

Guide and EvaluationPaper Topic Using what you have learned from each module, develop a paper that presents the future of one segment of the sport business industry (e.g., recreational sport, professional sport, etc.). Yourpaper must have sections related to each module. You may select any segment of the sportindustry you choose. Key issues in each module may help in prompting your thinking, but youdo not have to limit your responses to these key issues. Your current research will also assist indeveloping your thinking on current issues for your segment of the industry.Requirements? Must cite all sources in proper APA format (6th edition) in text and on a reference page.Significant points will be deducted if APA is not followed precisely. This is the format ourprofession uses, and you are required to adhere to standards of the most recent (6th) edition.The Resources section of the course contains links to several resources to assist you in thisarea.? Must utilize a minimum of 10 professional sources.? Must submit a paper that is free of all writing errors.? Must be no less than seven pages in 12-point, double-spaced, Times New Roman font with1” margins.? A title page must be attached. The first page of the actual paper must not include your name.Page numbers are required.? Papers will be submitted via Turnitin.com and the Dropbox no later than Sunday 11:59 PMEST/EDT of Module 7.Grading? Total points will be 200. This is equivalent to a final exam, so depth is expected.? Content, writing, and inclusion of everything under the requirements section will form thebasis for the evaluation of the paper.

module 7 quiz 4

One of the most recent trends in public relations activities by sport teams, leagues, players associations, and college athletics is government relations. Government relations is another term for lobbying of state and federal officials.

Question 2. Question :

According to Neilsen/NetRatings, 78% of active home Web users connected to the Internet via broadband.

Question 3. Question :

Electronic ________________ sent via e-mail, as compared with printed versions, are generally less costly, easier to produce, more timely, and can include additional links to other Web-based information.

media guides

press releases

media notes

newsletters

Question 4. Question :

An _________ is an interchange of information between two or more parties that has a specific purpose or goal.

interview

electronic newsletter

integrated marketing communication

internal marketing communication

Question 5. Question :

In 1888, German physicist Heinrich Hertz published the results of an experiment proving that:

radio waves could cook food, which lead to the invention of the microwave oven.

radio waves could be generated, transmitted and detected.

radio waves could be color coded.

all of the above.

Question 6. Question :

The audio speaker was patented by Guglielmo Marconi in 1896?

Question 7. Question :

One of the most overlooked forms of communication is internal communications. Internal communications involve

the symbiosis of advertising, marketing, and public relations.

Question 8. Question :

A crisis team is a group of key individuals such as the president, general manager/athletic director, director of communications, director of marketing, director of finance, and legal counsel who are responsible for effectively managing a crisis.

Question 9. Question :

Which term describes a typical rights arrangement?

Rights and production deal

Rights only agreement

Time buy

All describe a typical rights arrangement

Question 10. Question :

The first commercial radio broadcast was:

on January 1, 1900.

on November 11, 1918 announcing the end of World War I.

on November 2, 1920.

none of the above.

Question 11. Question :

In 1970, Monday Night Football debuted. It was a revolutionary concept because it was the first sports broadcast to:

have ex-players and broadcast journalists work together on-air.

package sports as entertainment.

have three announcers in the broadcast booth.

both B and C.

Question 12. Question :

Roone Arledge and Alvin “Pete” Rozelle dominated the growth of sport broadcasting in the 1960s and beyond.

Question 13. Question :

The sports audience is on average:

wealthier, better educated, and older than the typical audience.

poorer, less educated, and younger than the typical audience.

made up of 60-70% men.

both A and C.

Question 14. Question :

What percent of time spent on-line by consumers accounts for social media?

7%

10 %

12%

15%

Points Received: 1 of 1

Comments:

Question 15. Question :

The word “Internet” derives from inter-network.

Question 16. Question :

Broadcasters say that revenue sharing is advantageous to them because:

it frees them from financial burdens.

it forces teams and leagues to become active partners with a vested interest in marketing and promoting the game.

it allows them to share the risk of the venture.

all of the above.

Question 17. Question :

Blogging Guidelines in 2010 were set by which sport organization?

International Olympic Committee

FIFA

Major League Baseball

PGA

Question 18. Question :

Effective employment of social media requires four important steps, which include:

strengths, weaknesses, opportunity, and threats.

plan, organize, lead, and evaluate.

find, listen, engage, and lead.

inform, assess, alter, and implement.

Question 19. Question :

Which NBA team led the way with podcasts?

Phoenix Suns

Miami Heat

New York Knicks

Indiana Pacers

Question 20. Question :

A collection of links to other related blogs is a blogroll.

module 8 quiz 5

Private exclusive clubs are non-profit 501c7 clubs and are regulated by:

the Federal Trade Commission.

antitrust legislation.

Internal Revenue Service.

Department of Commerce.

Question 2. Question :

The game of golf originated in the country of Ireland.

Question 3. Question :

A committee which is permanent with the organization and helps the club conduct on-going business is a(n):

ad hoc committee.

standing committee.

by-laws committee.

association committee.

Question 4. Question :

The average golfer’s age is:

Student Answer: 26.

37.

45.

64.

Question 5. Question :

The primary reason for joining a private club/country club versus a golf club is:

the social aspects.

corporate membership opportunities.

convenience/proximity to home.

high quality golf course.

Question 6. Question :

Which of the following are not market drivers in the golf and club industry?

Particpation

Condition of the course

Turf grass conditions

Quality of food offered

:

Question 7. Question :

The goal of a public club is to provide a level of service that is rarely found elsewhere in order to keep the individual in a membership that will last a lifetime.

Question 8. Question :

In addition to earning a college degree, a person in the club management career track should connect with which trade associations for further certification?

PGA

Club Managers Association of America

United States Tennis Association

All of the above

Question 9. Question :

Indirect participation in the recreational sport industry is attributed to:

spectators.

direct participants.

sports marketers.

corporate involvement.

Question 10. Question :

Many are interested in recreation activities for a variety of reasons, which include:

fun.

relaxation.

social interaction.

all of the above.

Question 11. Question :

Community-based recreation is bound by the implication that people at what level are bound together in their common interests for recreation?

Local

State

Regional

National

Question 12. Question :

Which American president is credited with the development of the National Parks system with the establishment of Yellowstone Park in 1872?

Franklin Delano Roosevelt

Woodrow Wilson

Theodore Roosevelt

Ulysses S. Grant

:

Question 13. Question :

When discussing the role the private sector in recreation, we are discussing what ________ groups are doing to provide jobs and services to allow people to enjoy their experiences in the outdoors.

corporate

non-profit

nongovernmental

for-profit

Question 14. Question :

University-operated outdoor recreation programs offer what kinds of employment opportunities to student employees?

Student Answer: Program marketing

Account finance

Personal instruction

All of the above

Question 15. Question :

Therapeutic recreation centers often look for people who have experience in:

counseling.

physical education.

social work.

both A and C.

Question 16. Question :

The role of public recreation at the local level is increasingly one of ______ service.

core

human

computer

public

Question 17. Question :

State forests, state parks, national forests and national parks are representative of private forms of recreation.

Question 18. Question :

Direct participation in recreational sport includes:

tourism.

off-site merchandising.

ambush marketing.

a mountain bike race.

Question 19. Question :

Obtaining informed participant consent is not required for people to participate in recreation programs and make informed decisions as to their participation.

Question 20. Question :

Because of concerns with the urban environment surrounding children, the “Fresh Air” campaign allowed children to travel to the country for camping opportunities.