Read the case study of Alpha Toiletries Limited in Chapter 16 of your textbook:

Williamson, D., Cooke, P., Jenkins, W. & Moreton, K. M. (2004) Strategic management and business analysis (pp. 221–227). Amsterdam: Butterworth-Heinemann.

Describe and analyse the most important strategic issues facing the company. Identify the strategic options for improving the business and briefly evaluate them.