Assignment Questions for Week 1

Why is the structure of the personal computer industry so competitive?

1. How do the “Five Forces” play out in the personal computer industry?

I. What are the barriers to entry?

I. What are substitutes?

II. How powerful are suppliers to the industry?

III. How much leverage do buyers possess?

2. What were the key issues facing the U.S. airline industry during its unsuccessful period? What was the role of mergers?