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articles about the history, business approaches, management, and marketing of
Eastman Kodak and Fujifilm. Eastman Kodak has been a developer and pioneer of
photographic films for over 130 years. Although it invented the digital camera,
the company was unprepared for the rapid changes in new technologies and filed
for bankruptcy protection in January 2012. Fujifilm, a Japanese competitor, on
the other hand, has been successful in the U.S. and global markets.

  1. Describe the history and core business of each company.
  2. Compare and contrast the approach to management that
    each company has pursued in order to embrace innovation.
  3. Determine what other management differences have
    impacted the relative success of Kodak and Fujifilm. Provide specific
    examples to support your response.
  4. Evaluate each company’s approach to ethics and social
    responsibility and the impact those approaches have had on each company’s
    profitability.
  5. Discuss the extent to which management of both
    companies adapted to changing market conditions.
  6. Recommend three (3) ways any company should build in
    flexibility to back up its decision-making process in order to adapt to
    changing market conditions.
  7. Use at least three (3) quality references. Note:
    Wikipedia and other Websites do not qualify as academic resources. APA Formatting for references

Price may be negotiable depending on your writing abilities and the ability to deliver the project asap.