After your team has chosen a company/product/service and three competitors in
week 3:
Outcomes addressed in this activity:
Formulate strategies that benefit organization performance
Complete a strategic business analysis
Apply leadership skills to accomplish strategic goals
Integrate ethical, social and global considerations into strategic decisions
Instructions:
After your team has chosen a company/product/service and three competitors in
week 3:
1. Apply the strategy canvas as it is today for each of the three companies (or
products/services) the team chose. Do the strategy canvas. Write a 1-2
page explanation of the chart using the six factors you have chosen to examine.
a. To do this properly, you will need to identify the six factors. Please
examine the strategy canvases provided in the text to get examples that
other companies have used. Be sure to use ones you plan to affect
through examination of the Buyer Utility Map, six paths (week 5), and the
customer tiers (item 4).
2. Complete the Buyer Utility Map for your company (p. 121, template provided)
3. Uncover the blocks to utility and determine how your company will (or has)
address(ed) them. Write a 1 page synopsis of the blocks to utility. Write a 2-3
page plan for removing the most important blocks to utility.
4. Complete the three tiers of non-customers analysis for your company (p. 104). No
need to use a template; just write 2-3 pages discussing them.
Deliverable:
This paper will be about 6-8 pages (excluding cover page and references) and will
include:
1. Strategy canvas before the strategy is applied
2. Buyer utility map
3. One page synopsis on the blocks to customer utility that exist today
4. Two to three pages outlining a plan to remove the blocks to utility
5. Complete the three tiers of non-customers analysis for your company.
[GB580 | Strategic Management]
2
Buyer Utility Map and Strategy Canvas templates are available in DocSharing.
Please have your team leader for the week submit the Team’s Assignment in
his/her Unit 4: Team Assignment Dropbox. Only one person per team needs to
submit.
Here’s a Buyer Utility Map video you may find helpful:
http://youtu.be/aUAulzzRF9E
Source:
Holland, D. (n.d.) Buyer Utility. Retrieved from
http://www.youtube.com/watch?v=aUAulzzRF9E&feature=youtu.be
Requirements:
Please include a title page, abstract, table of contents, and a references page in
addition to the actual content pages required. Be sure your paper is well written and free
of grammatical errors.
Requirements Percentage
of total
points
Summary 100
Analysis. 60
Writing 40
Total 200
