Discussion

This is important information that will ensure that
you earn maximum points. Your professionally written postings should provide
substantive depth that advances the discussion. Also, please be sure to edit
your posts for grammatical errors before you post.

For Units 1–3, you will be choosing a company’s
product or service to analyze. Please use the same company for each of these
discussions.

Consider focus, divergence, and a compelling
tagline (pp. 39–41 Blue Ocean Strategy) and Figure 1-3 (p. 7 Strategy A
View From the Top
). Choose a well-known company and one of its products or
services and analyze how well you believe they have employed these three
concepts in the strategy for the product or service. For example, if you
believe they have focused adequately, explain why. If you believe they lack
adequate focus, recommend changes that you believe will improve the strategy,
and explain why.

Unit 2

Discussion

This is important information that will ensure that you earn maximum points. Your professionally written postings should provide substantive depth that advances the discussion. Also, please be sure to edit your posts for grammatical errors before you post.

For Units 1–3, you will be choosing a company’s product or service to analyze. Please use the same company for each of these discussions.

Return to the company and the product/service you analyzed and critiqued in the Unit 1 Discussion. Use both the balanced scorecard approach (pages 29–31,Strategy: A View From the Top) and the ERRC approach (eliminate, raise, reduce, and create, pages 35–37,Blue Ocean Strategy) to critique their strategy. As in Unit 1, identify which of the items in each approach are present and adequate or are missing or, in your judgment, inadequate. In the case of missing or inadequate elements, recommend changes to the strategy that will correct them. Explain the rationale behind your evaluations.


Unit 3

Discussion

This is important information that will ensure that you earn maximum points. Your professionally written postings should provide substantive depth that advances the discussion. Also, please be sure to edit your posts for grammatical errors before you post.

For Units 1-3, you will be choosing a company’s product or service to analyze. Please use the same company for each of these discussions.

Referring back to the company and product/service you discussed in Units 1 and 2, identify three tiers of non-customers, as well as how the product offers exceptional utility and where it fails to do so (use the buyer utility map as shown on p. 121 ofBlue Ocean Strategy). Armed with this information, how can the company develop “customer intimacy” as described on pages 105–106 ofStrategy: A View from the Top?

Unit 4

Discussion

Referring back to the company and product/service you discussed in Units 1 and 2, your identification of the three tiers of non-customers, as well as how the product offers exceptional utility and where it fails to do so, describe the core competencies of the company and how they will be used to achieve a Blue Ocean Strategy.

Unit 5

Discussion

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Using the company/product/service on which you have focused in prior units, discuss the portfolio associated with it (other products or services offered by the same company). Think of the associated products and apply them to the Boston Consulting Group’s portfolio analysis grid. Which ones are stars, cows, dogs, or question marks? This may require some research about the company and its products, so be sure to add the sources you have used for your information.

unit 6

iscussion

This is important information that will ensure that you earn maximum points. Your professionally written postings should provide substantive depth that advances the discussion. Also, please be sure to edit your posts for grammatical errors before you post.

Each team will post their final paper that they created in weeks 4 and 5 as an attachment. Label the post “Team A,” for example, so it will be clear which team posted the paper. Please read each one, and choose one on which you wish to comment. Your comments should include a very brief overview of the paper (1–2 sentences), an assessment of the initial versus the final strategy canvas presented, additional aspects that the team might have considered in terms of the buyer utility map, the three tiers of non-customers, and the overall Blue Ocean Strategy the team used.