Case
Study, Stage 4: Executive Briefing on Business Benefits and Considerations of
Proposed Technology Solution

Before
you begin this assignment, be sure you have read the “ Haircuts Case Study,”
Case Study Staged Projects 1-3, the “Walmart Example,” and any feedback you
have received on your assignments
.

Purpose of this Assignment

This assignment gives you the
opportunity to demonstrate your ability to communicate effectively with an
important stakeholder. This assignment
specifically addresses the following course outcomes to enable you to:

  • analyze
    business strategy to recognize how technology solutions enable strategic
    outcomes

·
identify and plan IT solutions that meet
business objectives

Executive Briefing on Business Benefits and
Considerations

For your
Stage 2 Project, you proposed a technology solution to improve a business
process at Haircuts. In Stage 3 you
evaluated a list of IT considerations.
In this Stage 4 Project you are to prepare an Executive Briefing. You are to use Microsoft PowerPoint, or a
format that can be read in PowerPoint, to address how the solution you proposed
in Stage 2 could support and enhance the Haircuts business, explaining the
business benefits of the solution, and covering the considerations you
determined to be most important in Stage 3.
You will present this briefing to Myra Morningstar, the owner of
Haircuts to explain and provide the justification for her to implement your
technology solution. For purposes of this
exercise you do not need to focus on the cost of the proposed solution, but
rather focus on convincing her that it will improve the operation of Haircuts
and that you have addressed key issues.

Assignment

Using the
technology solution you proposed in Stage 2 and the considerations you analyzed
in Stage 3, along with any feedback on your assignments, you should prepare an
Executive Briefing that:

  • Clearly identifies and describes the problem
    area or process that needs to be improved
  • Briefly describes the technology solution (listing
    or showing major components from Stage 2)
  • Addresses how the solution you propose could
    support and enhance Haircuts, explaining the benefits of the
    solution,
  • Identifies major risks associated with your proposed
    solution, and
  • Addresses the considerations you determined to
    be most important in Stage 3.

Remember that this presentation is
to be designed as an oral presentation to the Haircuts owner and should
not be designed to stand on its own, viewing just the slides, by a reader. Each slide should have a title and a limited
number of short bullet points. A presentation
should use key bullet points to highlight key factors, (or
what you want the audience to remember) and not include complete
paragraphs and/or detailed text. The bullet points in your presentation
will be supported by relevant details
in the Notes section of the slides, which contain the actual words you would
say to present each slide
. Presentations with limited or no
“Notes” will receive much lower grades, because the bullets should not tell the
whole story.

While use of external resources
(resources other than those provided in the classroom) is not required,
your
presentation may be strengthened by incorporating research. Remember to
correctly cite and reference any sources. Any direct quotes should be
indicated within
the slide text with appropriate quotation marks and an in-text citation
(however
direct quotes should be short and used sparingly, if at all). Complete
references for all sources should be
included in the corresponding Notes section. Paraphrased material can
just be
referenced within the Notes section of the slides without an in-text
citation
on the slide. This deviates from APA
style but keeps the slides more readable.

General Guidelines:Your
presentation format should be professional and use frames, illustrations, color
and/or style to make it interesting in appearance to keep your audience’s
attention. Use bullet points – 6-8 words per line;
4-7 lines per slide; Font – preferably Arial, Verdana or Calibri (sans serif)
size 24; use design templates such as those built into PowerPoint. Use graphics sparingly but to emphasize key
points and add interest. Proofread and
Spellcheck (including what you write in the Notes section)!

Use the
Grading Rubric to be sure you have covered everything. Submit your
presentation as a Microsoft PowerPoint (2003, 2007 or 2010) document (or a
presentation format that can be read using PowerPoint) with your last name
included in the filename.

Your presentation should
be at least 10 slides, to include:

·
A cover slide with a title, your name and date as a
minimum

·
1-2 slides that provide the purpose of the presentation and what
you will cover

·
1 slide that describes the problem area or process that needs
improvement, including, either on the slide or in the “Notes” (from the end of
Stage 1):

·
Generic Strategy:

·
Strategic Business
Area:

·
Process to be
improved:

·
1-2 slides that summarize the proposed solution and list or show
the major components

·
1-3 slides that explain the benefits and risks of the proposed
technology solution to Haircuts, telling how the solution supports the
business strategy and what quantifiable (and perhaps non-quantifiable) benefits
are expected and what risks there are in the solution and project.

·
4-6 slides on the most important considerations from the list in
Stage 3 and the impact on Haircuts – why you are addressing them, what they mean
to the Haircuts business, and what needs to be done about them.

·
Summary/conclusion slide

Concepts:

How to Excel at Briefing Senior
Executives:

http://webcache.googleusercontent.com/search?q=cache:bOsAyAFilmAJ:http://www.melissalewis.com/articles/A-Briefings.pdf%2Bhttp://www.melissalewis.com/articles/A-Briefings.pdf&rls=com.microsoft%3Aen-us%3AIE-SearchBox&oe=UTF-8&rlz=1I7GGLL_en&hl=en&ct=clnk

The Rule of Seven(scroll down to
article):
http://webcache.googleusercontent.com/search?q=cache:d1Ww-9teU0wJ:http://ezinearticles.com/%3FThe-Rule-of-Seven%26id%3D364277%2B%EF%82%A7+http://ezinearticles.com/%3FThe-Rule-of-Seven%26id%3D364277&rls=com.microsoft%3Aen-us%3AIE-SearchBox&oe=UTF-8&rlz=1I7GGLL_en&hl=en&ct=clnk