For Units 1–3, you will be choosing a company’s
product or service to analyze. Please use the same company for each of these

Consider focus,
divergence, and a compelling tagline (pp. 39–41 Blue Ocean Strategy) and Figure
1-3 (p. 7 Strategy A View From the Top). Choose a well-known company and
one of its products or services and analyze how well you believe they have
employed these three concepts in the strategy for the product or service. For
example, if you believe they have focused adequately, explain why. If you
believe they lack adequate focus, recommend changes that you believe will
improve the strategy, and explain why.