Assignment Question / Marking Scheme

Structure of the Integrated Case Study report


Word count

Executive Summary

A short summary of the entire work

(background, brief statement of the problem, aims of the analysis, approach adopted for analysis, findings)

600 words




Introduction to the case study

Explain the background of the study, the statement of the problem, research questions and aims and objectives

(Statement of the problem

-Research aims and objectives

-Structure of the rest of the report)

900 words



Case brief: Description of the situation

Analyse the case and examine the problems and issues from the case

(Is the situation describedandBackground of the study define the problem/issues to be addressed precisely and relevantly?)

900 words



Problem statement, plan of analysis

Students to explain the models/ theories /planning tools to be used to analyse the case.

Statement of the problems in the case

Relevant literature review-Identify resources/ techniques helpful for analyzing the case study.

(the concepts, theories, models, research relevant to the case)

Proposed plan of analysis

Sources of data

1000 words



Analysis & Findings

Findings from the analysis (using the tools)

An assessment of the current position: follows

(derived from the concepts, theories, models referred and discussed in chapter3)

1,400 words



Proposed solution to problem

Solutions to the problem and issues. Recommendations and students to come out with a business plan.

Integrated assessment of the analysis – generate ideas or alternative solutions

Choose a “best fit” solution from the options


Decide on an action plan of

Limitations of the study, scope for further research

1200 words


Good clear writing, adequate appendices, reference list, Overall Presentation



This section will contain all the documentation, data ,financial reports etc used in the case analysis


6000 words

Notes: References are expected in chapter 3-4 which have an academic content.

Layout: 4 cm left margin, 3cm-top, bottom and right margin; 1.5 line spacing; Times New Roman size 12;

This approximates to about 250-300 wds/page: page limit chapters 1-6; 40-45 pages

Learning Outcomes:

Upon successful completion of this module students will be able to:

  • Define the problem/issues to be addressed precisely
  • Identify resources/techniques helpful to opening up the case study
  • Enhance their critical assessment
  • Enhance their explicit knowledge through a critical review of the literatures
  • Generate ideas or alternative solutions
  • Choose a “best fit” solution from the options
  • Decide on an action plan
  • Outline how to implement it consider what might go wrong and how to monitor the success of the action plan