Detailed SWOT Analysis
Consider the product or service idea proposed for the Team Business Plan. If you would prefer to write a detailed SWOT Analysis of another business, ask your professor for permission. When a business
professional reads this paper, he or she will have a clear understanding of how your company will
address internal and external market forces. Overcoming potential threats to your success is a key to this topic. Risk analysis will be a crucial element for this paper. If your business idea does not lend itself to a thorough discussion of all of the following elements, select another business idea or another topic. Points cannot be earned if mastery is not demonstrated. Instructors will use this rubric to assign a grade for the Detailed SWOT Analysis papers.
Content
Strengths
Strengths are clearly articulated and relevant. They are  supported by both information from this specific business concept as well as industry norms.
Weaknesses
Weaknesses are clearly articulated and relevant. They are supported by both information from this specific business concept as well as industry norms.
Opportunities
Opportunities are clearly articulated and relevant. They are supported by both information from this specific business concept as well as industry norms.
Threats
Threats are clearly articulated and relevant. They are supported by both information from this specific business concept as well as industry norms.
Other
In addition to the narrative, a summary chart depicting the key elements of this business’ SWOT analysis using bullet points is provided.
Risk Management Plan
The risk analysis quantitatively and qualitatively defines both positive risks (opportunities) and negative risks (threats). Risks are prioritized and the most likely and relevant risks are identified (a chart or table may help you communicate this information).
Risk strategies are created for the most likely and relevant risks (contingency planning, avoidance strategies, optimation strategies, transference such as insurance, etc.).
Research
All of the elements of the SWOT are based upon industry data. Details are researched and assertions are supported. Earn points for using at least five academic or business sources (deduct 2 points for four sources, 4 points for three sources, and so forth).

Editing and Formatting
Grammar and spelling (deduct 1 point for each error up to 10 points; in other words, do not assign a negative value for this element.)
Readability (deduct 2 points for each error up to 20 points; in other words, do not assign a negative value for this element.) Length: 5–10 pages including charts, tables, exhibits, and reference page.