A supermarket chain in California, recently introduced intelligent shopping
carts, to better service their customers. Each cart has a wireless touch-screen
mobile device with a laser scanner to enable price checking and then to scan
product codes for purchase. The cart mobile device totals shopper spending and
enables a quick checkout. But they have not determined what other benefits they
should include or not. Some of the possibilities are: Being able to price check
different brands, automatically e-mailing receipts to customers along with the
special sales, allowing retailers to receive an e-mail alert upon purchase. Then
retailers can e-mail the customer directly as a result of the purchase,
aggregate shopping habits for advertisers and industry surveys for interested

Research the Internet using the term, “Retail RFID Technology” and “retail


  • Discuss the pros and cons of these ideas and what you would recommend and
  • What are the benefits to the retailer/supermarket chain and what is of
    benefit to the consumer?
  • Provide support for your viewpoint based on three different website articles
    (not Wikipedia™).

Create a minimum of 10 PowerPoint slides that includes a title slide. If you use
any quotes they must be very short (and no more than two) which should be cited
and be included in your reference slide. Make sure to include any URL references
in your reference slide as well. Use three or four bulleted points on a slide
and then put any extensive notes in the notes section of the slide (see snap
shot below). Submit your Assignment to the Unit 4: Assignment Dropbox.

Reference examples for websites:

James, W. (2010.) Principles of advertising. Retrieved on April 20, 2011,
from http://www.advertising.com

World Advertising Council. (n.d.). RFID technology. Retrieved on April 2,
2011 from http://adsoftheworld.com/taxonomy/brand/ad_council

(NOTE: n.d. means no date- but look on the very bottom of the website page and
usually there is at least a year provided.)

ID: AB202-04-08-A