Submit Case Incident 7.1 First in the Market
Due Date: By midnight EST/EDT on the last day of Module 4
Save the file as your lastname_ci7-1 (e.g., lindbergh_ci7-1.doc or .docx).

Review Case Incident 7.1,First in the Market, and answer the questions below:


  1. What caused the wood project to fail?
  2. Would a more effective strategy on the part of Juan and Greg have helped ensure the success of the project?
  3. At what stage of the strategic management process did the breakdown occur?
  4. What general observations can be made to prevent such a situation from occurring again?