From the scenarios, Lena explained to
Chris and Erica that they need to determine how the surrounding restaurants in
their selected location can impact their business. Suggest key steps they
should take to make this determination, and recommend at least three strategies
they can use to differentiate their business from the other restaurants.

From the case study, discuss two (2)
major factors that contributed to the failure of the Borders chain, and suggest
how those factors could have been avoided.